2 reasons:
content to garner higher/better rankings by search engines
persuade you to buy pool products
As a pool owner, there are a lot of resources and plenty of information available online that will help you fund, operate, chemically-treat, maintain, clean, care for, and service your pool.
BUT...
When you are online researching your swimming pool - including your duties and obligations as a pool owner (and financier) - you will likely find websites from all of the various pool-specific e-commerce companies. Almost universally, all you will be able to find is the same baseless, non-substantive, vague, and often contradicting rhetoric about swimming pools and pool-related topics. Yes, free "information" is plentiful online - it is abundantly plentiful online - but it is rarely the information that you need...in fact, it is almost never the information that you need.
That's because about 99.99% of this free pool-specific "information" online has less to do with educating you about your swimming pool and has far more to do with persuading you to buy the pool supplies, chemicals, equipment, accessories, and other pool products that they sell online via their e-commerce store. In other words, when you are on these pool-specific e-commerce web sites and you are researching overall "how-to" information (or at least what you hope to be "how-to" information) about pools, you will not find relevant or pertinent "how-to" information on these web sites; rather, you will find scripted sales-based text about how to use the pool supplies, chemicals, equipment, accessories, and other pool products that they sell. This free pool "information" is marketing-based versus education-based. The "information" is not technically intended for the pool owner...it is really intended for the pool consumer. In other words, when you are reading pool-specific "information" online, you're not getting informed...you're getting solicited. And that is not a bad thing - that is just the clearly-stated intent of E-COMMERCE websites.
Pool Support, Inc. will change this narrative. Now, when you're online - when you are accessing and reading our manual - you will get factual information, actual support, and valid answers to your countless questions for literally every consideration of pool ownership so that you can properly, confidently, successfully, effectively and efficiently fund, operate, chemically-treat, maintain, clean, care for, and service your swimming pool, which will make you life as a pool owner easier, less time-consuming, less expensive, and therefore more enjoyable.
For almost 2 decades now, your online search for pool-specific answers has constantly led to more questions. Isn't enough enough? Our manual is the most complete owners manual for every topic and consideration of pool ownership and it will be among the best investments you ever make concerning your pool and its longevity. This manual is so much more - so much more - than the generic guides to pool care that can be found online. This manual is also much better than all of the pool-specific print books that you keep buying. This manual is even more in-depth than the actual reference materials that are provided by the pool industry for the pool companies and professionals that are maintaining and servicing your swimming pools. Our Pool Manual is the most informative, answer-filled, well-organized and all-inclusive support-based owner's manual for literally every consideration of pool ownership. Being online, we will continually update the content in real time as new information and trends become available so that the answers, information, and support are always current and accurate.
When you want to understand your swimming pool, knowledge truly is power. This manual will provide you with the most information - and therefore the most knowledge - about your swimming pool.
This manual will also provide you with guidance to seek additional resources for your pool.
The search engines place a lot of value in "content" (which is information) to rank web sites. So, initially, the content (information) is there to generate higher page rankings. We have no problem with that; we are using SEO techniques to do the same thing. Beyond that, though, many websites have their own agendas to use information not to inform you, but rather, to increase their sales...and profits.
When you visit the many pool-specific e-commerce websites, you must make sure that the how-to information that you are reading on these web sites about swimming pools and overall pool care is intended to provide information about how to actually take care of your pool or if it is intended to provide information about how to use the company's pool chemicals and other pool supplies to take care of your pool. There is nothing wrong with this; it is just not always the information you are expecting...and need. But, where we do find some fault is that for many of these e-commerce websites that sell all of the pool chemicals and other pool supplies - while we are ok with them having no real interest in teaching you about your swimming pool in general and they really just want to explain how to use their pool chemicals and other pool supplies to take care of your pool - too often, too many of them use sales-scripted text and rhetoric to persuade you to buy more than you need, which does not necessarily affect your swimming pool, but it will affect your overall spending for the pool. When you read free "information" about pool care from these e-commerce websites, reader beware.
When you visit the web site of your local pool company or professional, the information from these types of websites is likely 2-fold: (1) to provide at least some information about pools and (2) to promote their products and services to specifically help you with your pool. This is justifiable and admirable. I am a pool contractor too and I have such a website. Their business model is not to educate you about everything related to your pool. Rather their business model is to gain your trust so that you will hire them for the professional pool needs that they offer and are very good at performing. Don't rely on this local pool company website for all of the information about your swimming pool, but certainly rely on them to do what needs to be done to ensure your pool is operational, functional, leak-free and in service during the pool season.